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Business and Politics

BUSINESS: REFLECTIONS OF ADVERTISING’S MR. BHARAT!

From Kolkata’s colonial hangover to the rise of brand Bharat, this reflection, by Monojit Lahiri, celebrates Piyush Pand...

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Thought Factory

THOUGHT FACTORY: BOLLYWOOD HEROINES FROM GRACE TO GRIT

Monojit Lahiri attempts to objectively investigate this contentious issue, diving into generational perceptions of Bollywood h...

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Business and Politics

BUSINESS: ENTERTAINMENT HIJACKS SALES IN ADVILLE

A sharp look at how advertising today prioritizes entertainment over sales, sparking debate on creativity, strategy, and real business impact. ...

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Alternative Entertainment

ALTERNATIVE ENTERTAINMENT: REMEMBERING RITUPARNO

Gone but forever remembered is Bengal’s – and India’s – late and classy filmmaker Rituparno Ghosh. On his 12th death an...

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Bollywood

BOLLYWOOD: DO OUR FILM AWARDS GUARANTEE REWARDS?

Indian film awards don’t bestow any real commercial legitimacy or credentials for the recipients in terms of a brighter future? M...

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Business and Politics

BUSINESS: SPEAK MEMORY!

Monojit Lahiri dumps Bollywood and flashbacks into his life and times in the world of advertising.

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Bollywood

AGEISM, STEREOTYPING AND PAY DISPARITY IN BOLLYWOOD

While Bollywood, masters of tokenism, has occasionally tried to counter ageism and stereotyping, it has mainly played safe, distancing itself w...

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Gender

WOMEN INTERRUPTED

Monojit Lahiri investigates what constitutes the attitude towards women in film industries across the world and why women film...

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Powerful People

RUCHI NARAIN: On a creative roller-coaster ride!

Aparajita Krishna visits filmmaker Ruchi Narain’s world this time – a 360 degree roller coaster ride. Enjoy i...

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Trending

Memories of an advertising man…

In this fascinating first-person-account, Monojit Lahiri, known for his Bollywood-driven opinion pieces, tracks the changing c...

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