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HOW AIRTEL'S SOUND BUILT IDENTITY

A.R. Rahman's five-note Airtel anthem transformed sonic branding in India, proving that advertising music can become enduring ...

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Dr Lakshmi Lingam: A Person with long years of Experience in Public Policy Advocacy Work in Women’s Movements in India

“The mobile phone is a revolutionary artefact of our times: it represents a great potential for resha...

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Films: Opportunity in the Crisis

In several of my recent articles I have written about the crisis facing Indian film industry, specially Bollywo...

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