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INDIA’S AD WOMEN EVOLVE
The changing face of women in Indian advertising is no longer confined to stereotypes of glamour or sacrifice. Brands today are under pressure ...
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The Forever Story: Protima Gauri (Bedi)
Humra Quraishi writes that Protima Bedi, was the quintessential modern Indian woman who had once written her own destiny...
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A Moment For Sony Pal
Sony Pal has used an old marketing tool which was common in Bollywood in the 1980s. The most widely cited context is Subhash Ghai?s Hero which was a launch vehicle for Jack...
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