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GENDER: WHEN FIDELITY MEETS MODERN DESIRE
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TRENDING: CULTURE, SCREENS, STORIES, SHIFTS, POWER
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ALTERNATIVE ENTERTAINMENT: AGE, STILLNESS, CINEMA
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POWERFUL PEOPLE: BACK TO THE FUTURE
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TELEVISION: WHISPERS OF THE WHITE DESERT
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THOUGHT FACTORY: WHY CINEMA STILL MATTERS
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ALTERNATIVE ENTERTAINMENT: A REBEL WHO REWROTE CINEMA
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GENDER: A BOLD LOVE STORY EMERGES
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TV: THE HEART OF INDIA – MADHYA PRADESH
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BUSINESS: ENTERTAINMENT HIJACKS SALES IN ADVILLE
A sharp look at how advertising today prioritizes entertainment over sales, sparking debate on creativity, strategy, and real business impact. ...
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BUSINESS: PEOPLE DON’T BUY FROM CLOWNS...!
"Exploring how humour revolutionized advertising, proving that laughter, not seriousness, drives consumer engagement." Monojit Lahiri Read More
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IS THE SLOGAN DYING?
Monojit Lahiri questions the relevance of slogans in today’s era, and wonders about its fate in the future.