BUSINESS: CHALLENGING CREDIBILITY OR INFLUENCING SALE?

From Leela Chitnis to today’s stars, celebrity advertising in India has evolved dramatically—entertaining, controversial, and often...

UNDERSTANDING THE BUSINESS OF HANDCRAFTED TEXTILES OF INDIA

Vinta Nanda has this fascinating conversation with author and chronicler Savitha Suri about Khadi, the name, which belongs to ...

THAT SHAWL

A short story by – Humra Quraishi,

As I was assembling the suitcases, Shams Shah breezed in. Dumped ...

The Favourite Songs of 2018

Around 50 Guardian music writers have picked their favourite songs of the year from UK drill breakthroughs to pure pop anthems and enclosed the...

Shoppers Must Use Their Purchasing Power To Lead Green Products Revolution

Whenever the battle against toxic chemicals makes headlines, it’s usually linked to huge, sprawling disasters like Flint’s poisoned water or BPA-laden plastics ...

The Favourite Songs of 2018

Around 50 Guardian music writers have picked their favourite songs of the year from UK drill breakthroughs to pure pop anthems and enclosed the...

India’s poor may shrink 75% by new World Bank formula

The number of poor people in India, as counted by the world, will soon change dramatically. The World Bank has revised the Purchasing Power Parity (PPP) index and the globa...

Marketers look beyond traditional mix as rural consumers flex muscles

With the Modi Government at the Centre, there is a buoyancy seen in the market. The expectation of ‘achche din’ extends beyond urban areas, with the rural hinte...

Urban Schools Aim for Environmental Revolution

Six big-city school systems are combining their purchasing power to persuade suppliers to sell healthier and more environment-friendly products, like compostable food trays...