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Thought Factory

THOUGHT FACTORY: VALIDATION COMES WITH EXPIRY

The Fleeting Follower Game – Featuring “The Substance” & “Nayak” (The Hero) — a cultural reflection on ...

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Thought Factory

THOUGHT FACTORY: COMING UP… “LAGE RAHO” DAY!!

Life is a banquet, and I’m starving! Live fast, die young, and leave a sexy-looking corpse—Monojit Lahiri takes a ...

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Business and Politics

BUSINESS: HOW INDIAN IS INDIAN ADVERTISING?

As pride, identity and profiling increasingly come into play at the global level, questions will follow: Have we been able to define where Indi...

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Bollywood

BOLLYWOOD: CAN MODELS ACT…ELEPHANTS FLY AND TIGERS SING?

From ramp to reel: Unpacking Bollywood’s obsession with models and the evolving debate on talent versus glamour. Monojit Lahiri Read More

Business and Politics

BUSINESS: THE BIG DADDY OF THE BIG IDEA!

Monojit Lahiri takes a trip down memory lane to salute Kersey Katrak, the father of India’s creative advertising across ...

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Thought Factory

THOUGHT FACTORY: IS SHE ACCURATELY PORTRAYED BY AD-LAND?

Monojit Lahiri does a checkout of what’s going on in ad-land and how much it has evolved (or not?!!) to accommodate toda...

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Bollywood

MOVIES: THE ORIGINAL GLAM DIVAS OF BOLLYWOOD

Both of them made relatively quiet debuts in the early ‘70s, Zeenat in OP Ralhan’s Hulchul (1971), and  Parveen in BR Ish...

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Business and Politics

BUSINESS: SPEAK MEMORY!

Monojit Lahiri dumps Bollywood and flashbacks into his life and times in the world of advertising.

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Bollywood

THE RETURN OF BONG-SHELL BIPASHA!

Monojit Lahiri investigates the rise and fall of Bipasha Basu, and a much anticipated come-back of the sizzling hot star on OT...

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Gender

BEING THE NEW-AGE DADDY COOL!

Monojit Lahiri traces the evolution of this creature from the one-dimensional pitashree to the hands-on Daddy cool!

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