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GENDER: WHEN FIDELITY MEETS MODERN DESIRE
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BUSINESS: REFLECTIONS OF ADVERTISING’S MR. BHARAT!
From Kolkata’s colonial hangover to the rise of brand Bharat, this reflection, by Monojit Lahiri, celebrates Piyush Pand...
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BOLLYWOOD: ARYAN KHAN BREAKS BOLLYWOOD RULES
“I am in love with your wife (Maya)!” — a line from Kabhi Alvida Naa Kehna becomes the metaphorical cue for Aryan Khan’...
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BOLLYWOOD: EIGHTY THREE WOWS FOR THE BIG B!
On his 83rd birthday, Monojit Lahiri traces Amitabh Bachchan’s extraordinary evolution—from a shy, lanky Calcutta boy with an unmis...
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POWERFUL PEOPLE: PREITY ZINTA ON DOING IT HER OWN WAY
Khalid Mohamed’s throwback to a conversation with the iron-willed Preity Zinta, who’s set to return to the movies ...
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TRENDING: COMPLEXITY, NUANCE, POLITICAL CORRECTNESS & SHAM
From Aryan Khan’s debut to Dhadak 2, Heart Lamp, and fifty years of Sholay, this article by Sharad Raj...
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BUSINESS: ENTERTAINMENT HIJACKS SALES IN ADVILLE
A sharp look at how advertising today prioritizes entertainment over sales, sparking debate on creativity, strategy, and real business impact. ...
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BOLLYWOOD: LET HEROINES BE FUNNY, TOO
Comedy Roles for Bollywood Heroines? Kya Joke Mara!! Monojit Lahiri wonders why good, solid comic roles are not writt...
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BUSINESS: CHALLENGING CREDIBILITY OR INFLUENCING SALE?
From Leela Chitnis to today’s stars, celebrity advertising in India has evolved dramatically—entertaining, controversial, and often...
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KALEIDOSCOPE: ROMANCING THE 80S WITH SEEMA SETHI
Monojit Lahiri attempts to zoom in on both close-ups and long shots, covering a decade that was, and remains for many, forever...
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POWERFUL PEOPLE: ADIL HUSSAIN SPEAKING...!
A candid conversation with Adil Hussain, exploring his journey from Assam to global cinema, balancing art and commerce, and hi...
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