BUSINESS: ENTERTAINMENT HIJACKS SALES IN ADVILLE

A sharp look at how advertising today prioritizes entertainment over sales, sparking debate on creativity, strategy, and real business impact. ...

BUSINESS: DO WHACKY NAMED AD-SHOPS SCORE OVER OTHERS?

In a rapidly evolving advertising landscape, a new wave of agency names is challenging traditional norms and capturing the essence of creativit...

THOUGHT FACTORY: THE IRONY OF CANNES ‘24

This is India’s clean sweep, with no credit to India at all! Monojit Lahiri tries to explain why confusion is confounded...

BOLLYWOOD: CHORI MERA KAAM OR CHOR-EO-GRAPHY

Monojit Lahiri investigates Bollywood’s skilled art of plagiarism down the decades without batting an eyelid and of cour...

BUSINESS: SPEAK MEMORY!

Monojit Lahiri dumps Bollywood and flashbacks into his life and times in the world of advertising.

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BOLLYWOOD: THE ENIGMATIC CINEMA OF THE 1980s

It’s easy that calling the 1980s the worst decade for films and music might be a conveniently casual remark for those who do not want to ...

FILM CRITICS – WHO’S DOING WHAT FOR WHOM…& WHY?

Monojit Lahiri investigates into what the Film Critics are doing, what are they writing about, who are they writing for and wh...

STOP CALLING ME AN ACTRESS - I AM AN ACTOR!

Does calling actresses 'actors' robs them of their iconic glamour? Or is it a much-needed step to head towards a gender-neutral world? Read thi...

DOES WATCHING ART-HOUSE CINEMA MAKE YOU…SUPERIOR??

Monojit Lahiri investigates on a topic, which a good, grounded and witty friend, one fine day, brought up in a discussion.