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Alternative Entertainment

ALTERNATIVE ENTERTAINMENT: OF THAT HUMAN FACTOR

Currently, the boom in Artificial Intelligence has been viewed with mounting dread or embraced warmly as a technological revolution in image-ma...

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Thought Factory

THOUGHT FACTORY: MEDIA SHAPES MINDS AND MEMORIES

From Storytelling to Learning: How Media Shapes Minds and Memories, Deepa Bhalerao explores Hum Log, Entertainment-Education, ...

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Business and Politics

BUSINESS: ENTERTAINMENT HIJACKS SALES IN ADVILLE

A sharp look at how advertising today prioritizes entertainment over sales, sparking debate on creativity, strategy, and real business impact. ...

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Business and Politics

BUSINESS: CHALLENGING CREDIBILITY OR INFLUENCING SALE?

From Leela Chitnis to today’s stars, celebrity advertising in India has evolved dramatically—entertaining, controversial, and often...

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Business and Politics

BUSINESS: HOW INDIAN IS INDIAN ADVERTISING?

As pride, identity and profiling increasingly come into play at the global level, questions will follow: Have we been able to define where Indi...

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Thought Factory

THOUGHT FACTORY: THE ALPHA PUP

"Decoding Kids' Pester Power: Exploring Their Influence on Consumer Decisions and the Challenges for Marketers in a Digital Era." Monoj...

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Powerful People

POWERFUL PEOPLE: CINEMA, ART AND REVOLUTION

From crafting visionary films to building an inclusive filmmaking community, Kabeer Khurana redefines cinema as a mirror of society and a tool ...

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Business and Politics

POLITICS: AMERICA’S ELECTION SIGNALS SHIFT

“I’m viewing the 2024 U.S. election through the lens of economic concerns, media influence, and social media’s role in shaping political narratives amidst...

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Gender

GENDER: ZYDUS LIFESCIENCES CHAMPIONS BREAST CANCER AWARENESS

"Empowering women through early detection and survivor stories, Zydus Lifesciences' Easiest Exam campaign highlights essential insights from re...

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Gender

GENDER: LAAPATAA LADIES’ OSCAR JOURNEY

A film from India's hinterland challenged conventions, capturing hearts and minds. But does its Oscar entry hold up under scrutiny, or are emot...

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