IS THE SLOGAN DYING?

Monojit Lahiri questions the relevance of slogans in today’s era, and wonders about its fate in the future.

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Eighty Cheers for the Towering Inferno!

Monojit Lahiri pays a personalized tribute to the Muqaddar ka Sikandar, the Shahenshah whose timeless aura and charisma, neith...

THE TOWERING TRIUMVERATE & THE TERRIFIC TRIO

Dilip-Dev-Raj or Aamir-Salman-Shah Rukh? Monojit Lahiri invites readers to go for it while he attempts to objectively analyze ...

GIVE LOVE A CHANCE!

Replacing his film journo’s cap for the Ad-man’s hat, Monojit Lahiri explores the hidden virtues of love as a bran...

MERE PAAS MAA - SORRY, MOM HAI!!

Has ‘Hey Mom’ replaced ‘Mataji’ in B-town? On Mother’s Day, Monojit Lahiri discusses t...

Cinema: A Lifetime Impact

An Art form, a masterpiece., pretentious nonsense, a waste of time and a passion, writes Shourya Sinha, as he deconstructs wha...

Hey Guys, give brand LOVE a chance!

Catalyst, hidden persuader or gentle, deceptive brand statement, LOVE, Monojit Lahiri insists, is much more than a 4-letter wo...

Memories of an advertising man…

In this fascinating first-person-account, Monojit Lahiri, known for his Bollywood-driven opinion pieces, tracks the changing c...

Star! Music Director! Singer!... Lyricist.

Why is the songwriter always last in the ‘hit parade’? Monojit Lahiri attempts to tune-in on this little-explored ...