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Festivals

FESTIVAL: V-DAY-ISHQBAAZI…OR DRAMABAAZI??!

Monojit Lahiri checks out if the just-ended V Day is a magical way of looking at a glorious celebration, or is it a power...

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Thought Factory

THOUGHT FACTORY: THE ALPHA PUP

"Decoding Kids' Pester Power: Exploring Their Influence on Consumer Decisions and the Challenges for Marketers in a Digital Era." Monoj...

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Festivals

FESTIVALS: THE CHANGING FACE OF DURGA PUJA

Religious Fest? Reality Show? Sponsored Program? A little of all these? Monojit Lahiri lays it on the line, examining how Durg...

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Business and Politics

BUSINESS: THE BIG DADDY OF THE BIG IDEA!

Monojit Lahiri takes a trip down memory lane to salute Kersey Katrak, the father of India’s creative advertising across ...

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Alternative Entertainment

ALTERNATIVE ENTERTAINMENT: LOOKING FOR THE MAHANAYAK

Srijit Mukherji’s Oti Uttam is a film hard to dislike. And no, it’s not just Uttam Kumar who is responsible for that, writes Read More

Thought Factory

THOUGHT FACTORY: IS SHE ACCURATELY PORTRAYED BY AD-LAND?

Monojit Lahiri does a checkout of what’s going on in ad-land and how much it has evolved (or not?!!) to accommodate toda...

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Trending

TRENDING: HUMME TUMSE PYAAR KITNA

Monojit Lahiri checks out the real drama behind this momentous day called Valentine’s Day and checks out all the hullaba...

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Kaleidoscope

UNDERSTANDING TRUE FEMINISM FROM KAINAZ JUSSAWALLA

When a true feminist speaks, her words are like leaves floating right before they rest their feet on the ground. Here’s Kainaz Ju...

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Festivals

V DAY OR DIL TO PAGAL HAI DAY?

Monojit Lahiri checks out if the V Day is a way of looking at a celebration, or is it a cynical acceptance of a global phenome...

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Business and Politics

IS THE SLOGAN DYING?

Monojit Lahiri questions the relevance of slogans in today’s era, and wonders about its fate in the future.

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