AI is rapidly reshaping advertising, design, media planning, PR, and entertainment worldwide. As Bollywood cautiously experiments while global studios accelerate adoption, the industry stands at the edge of a creative and technological revolution. The #Newsdesk finds out more.

Artificial Intelligence is transforming advertising, design, media planning, public relations, and entertainment globally, introducing automation, hyper-personalisation, predictive targeting, and dynamic content creation. From Bollywood filmmaking to marketing campaigns, AI tools are changing workflows, reducing costs, and enabling faster, data-driven decisions, reshaping how brands communicate and how audiences experience content.  

Artificial intelligence is fundamentally reshaping the global advertising industry across design, marketing, PR, media planning, and now entertainment. What began as an efficiency tool has evolved into a core decision-making engine powering personalization, predictive insight, and creative intelligence.

Design, Data and the New Creative Process

In design, AI platforms such as generative image systems, smart video editors, and automated layout tools have drastically reduced turnaround time. Designers increasingly play the role of creative directors rather than execution specialists, as AI can generate multiple variations, mood boards, and culturally localised adaptations within seconds. This shift allows brands to scale global messaging with regional relevance—something that once required massive teams and long timelines.

Marketing is experiencing the most visible transformation. AI enables hyper-personalisation using browsing behaviour, emotional triggers, purchase histories, and real-time attention data. Instead of static mass messaging, audiences now receive ads tailored to their specific interests and predicted future behaviours. Chatbots, voice assistants, and conversational marketing platforms blur the line between communication and customer service, redefining how relationships between consumers and brands evolve.

Automation and Intelligence in PR & Media

PR, traditionally dependent on intuition and timing, is becoming precision-led. AI scanning tools monitor millions of conversations to detect sentiment shifts or emerging crises. Drafting engines create press releases, talking points, and responses instantly, helping brands react in real time. AI-driven influencer mapping now prioritises trust, engagement, and authenticity—not just follower count.

Media planning has shifted from guesswork to automation. Programmatic advertising and AI attribution engines determine when, where, and how ads should appear, optimising performance while reducing waste. The result is a system that dynamically adjusts based on audience behaviour, platform performance, and cultural context.

A strong example of AI-driven transformation is Coca-Cola’s “Create Real Magic” campaign, which invited global audiences to generate brand-inspired artwork with AI. This campaign democratized creativity, multiplied engagement, and redefined what co-creation with consumers looks like.

Film, Campaigns and the Bollywood Reality Check

The entertainment industry mirrors this disruption. Hollywood has moved rapidly—using AI for script support, previs, digital doubles, localization, and audience prediction. A standout example is the campaign behind Spider-Man: Across the Spider-Verse, where AI drove animation support, regional sentiment-based content strategy, and personalised promotional edits.

Bollywood, however, is moving more cautiously. While AI is being tested for VFX, script drafts, and dubbing, most studios remain conservative due to concerns around job displacement, authenticity, and regulation. Yet emerging Indian OTT platforms are experimenting with AI-driven analytics, regional language versions, and personalised promo materials—signalling that adoption is accelerating.

The future points to adaptive storytelling: campaigns that evolve, films that localise themselves, and brands that behave like responsive ecosystems instead of static identities. AI isn’t just changing advertising and entertainment—it’s rewriting how ideas are created, shared, and remembered.

As AI reshapes creative industries, actors, writers, filmmakers, and artists face a defining moment. Those who integrate AI tools—whether for script development, performance capture, creative ideation, virtual production, or digital asset workflows—will remain aligned with how content is now conceived, produced, and distributed. Those who resist adaptation risk becoming disconnected from an ecosystem that increasingly expects hybrid skills: creativity supported by technological fluency. The industry’s future won’t replace human imagination—but it will reward those open to evolving with it.