Author

Author details

Monojit Lahiri

Monojit Lahiri is a Kolkata-based communication practitioner specialising in Cinema, Advertising & Popular culture. He has journeyed this space for over 4 decades.He consciously invests his material with doses of entertainment, engagement and relevance, and has zero interest in changing the world! 
 

 

Related Articles
Business and Politics

BUSINESS: PEOPLE DON’T BUY FROM CLOWNS...!

"Exploring how humour revolutionized advertising, proving that laughter, not seriousness, drives consumer engagement." Monojit Lahiri Read More

Thought Factory

THOUGHT FACTORY: CELEB SOUNDBYTES AND HUMAN TRAGEDIES

Monojit Lahiri investigates this contentious issue in the face of the latest nightmare emerging from Kolkata's R.G Kar Medical...

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Kaleidoscope

KALEIDOSCOPE: MIND IT! INDIA'S ENGLISH REVOLUTION

Sandeep Nulkar's 'Mind It!' hilariously chronicles India's transformation of English, blending tradition with irreverence, making it accessible...

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Gender

GENDER: WOMEN AND MONEY, PERFECTLY UNMATCHED??

"Empowering women through financial independence, WoMONEYsta, led by Neha Singh, breaks traditional barriers, enabling 40,000+ women to take co...

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Bollywood

BOLLYWOOD: CELEBRATING THE ETERNAL SUPERSTAR

Celebrating the Legendary Sridevi: From Child Star to Bollywood's First Female Superstar, Unveiling Her Unmatched Talent, Enduring Legacy, and ...

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Thought Factory

THOUGHT FACTORY: CRICKET FUTURE  OF USA

Examining the potential of cricket's growth in the USA amidst a landscape dominated by traditional American sports. Monojit Lahiri Read More

Business and Politics

BUSINESS: DO WHACKY NAMED AD-SHOPS SCORE OVER OTHERS?

In a rapidly evolving advertising landscape, a new wave of agency names is challenging traditional norms and capturing the essence of creativit...

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Festivals

FESTIVALS: GURUGRAM’S PRIZED CULTURAL HUB!! MUSEO CAMERA

Monojit Lahiri attempts a brief sketch of an exciting, bustling, creative multi-disciplinary space where vision and mission ar...

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Thought Factory

THOUGHT FACTORY: BOYS DON'T CRY – CISSIES DO, OKAY?

NONSENSE! RUBBISH! BAKWAS! Monojit Lahiri attempts to check out this hugely dumb and misleading flawed mindset. Redefining mas...

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Bollywood

BOLLYWOOD: THE STAR WHO DEFIED CONVENTION

Discover the journey of Rajesh Khanna, the trailblazing superstar who broke all norms to become the unparalleled heartthrob of Indian c...

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