Author

Author details

Monojit Lahiri

Monojit Lahiri is a Kolkata-based communication practitioner specialising in Cinema, Advertising & Popular culture. He has journeyed this space for over 4 decades.He consciously invests his material with doses of entertainment, engagement and relevance, and has zero interest in changing the world! 
 

 

Related Articles
Festivals

FESTIVALS: THE CHANGING FACE OF DURGA PUJA

Religious Fest? Reality Show? Sponsored Program? A little of all these? Monojit Lahiri lays it on the line, examining how Durg...

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Thought Factory

THOUGHT FACTORY: GENIUS WHACKOS IN CHESS LAND!

Exploring the eccentricities and breakdowns of chess legends, proving that even the greatest minds aren't immune to the pressures of the game. ...

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Business and Politics

BUSINESS: THE BIG DADDY OF THE BIG IDEA!

Monojit Lahiri takes a trip down memory lane to salute Kersey Katrak, the father of India’s creative advertising across ...

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Business and Politics

BUSINESS: PEOPLE DON’T BUY FROM CLOWNS...!

"Exploring how humour revolutionized advertising, proving that laughter, not seriousness, drives consumer engagement." Monojit Lahiri Read More

Thought Factory

THOUGHT FACTORY: CELEB SOUNDBYTES AND HUMAN TRAGEDIES

Monojit Lahiri investigates this contentious issue in the face of the latest nightmare emerging from Kolkata's R.G Kar Medical...

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Kaleidoscope

KALEIDOSCOPE: MIND IT! INDIA'S ENGLISH REVOLUTION

Sandeep Nulkar's 'Mind It!' hilariously chronicles India's transformation of English, blending tradition with irreverence, making it accessible...

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Gender

GENDER: WOMEN AND MONEY, PERFECTLY UNMATCHED??

"Empowering women through financial independence, WoMONEYsta, led by Neha Singh, breaks traditional barriers, enabling 40,000+ women to take co...

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Bollywood

BOLLYWOOD: CELEBRATING THE ETERNAL SUPERSTAR

Celebrating the Legendary Sridevi: From Child Star to Bollywood's First Female Superstar, Unveiling Her Unmatched Talent, Enduring Legacy, and ...

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Thought Factory

THOUGHT FACTORY: CRICKET FUTURE  OF USA

Examining the potential of cricket's growth in the USA amidst a landscape dominated by traditional American sports. Monojit Lahiri Read More

Business and Politics

BUSINESS: DO WHACKY NAMED AD-SHOPS SCORE OVER OTHERS?

In a rapidly evolving advertising landscape, a new wave of agency names is challenging traditional norms and capturing the essence of creativit...

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