Talking about Cancer is a difficult conversation. Adults stammer, beat around the bush and often cannot bring themselves to talk about it. Imagine taking this conversation to children. It sounds like a nightmare. These tiny children have something much more than us adults, Hope. We wouldn't want them to lose it, question it or totally forget about it. At the same time, we don't want the children to be clueless about this disease.

Nick Loren, the founder of Panshoo developed a series of fun and rhythmic books about a character named Farful Foolong. The Farful project took on a life of its own, garnering praise from the wife of the late Dr. Seuss and inspiring a literacy non-profit organization.

Panshoo, has teamed up with the V Foundation for Cancer Research to support the non-profit organization’s dedication to advancements in paediatric cancer research.

Panshoo shot to fame with their book "Farful Foolong From Oolong Panshoo" who's main character is Farful Foolong. Farful Foolong is the cute, furry alien that saved his planet from the Grey Bubble-Goo.  He travels the universe giving cuddles and teaching the importance of reading, writing, and thinking outside the box.

After the launch of the book, Nick Loren visited Wolfson Hospital where he met with children fighting paediatric cancer, he was instantly inspired, particularly from Isaiah who had Leukaemia and had to go through chemotherapy often. Panshoo's book helped him forget that and brought a smile on his face. Loren knew then and there they could do a lot more to spread awareness about the disease and at the same time make anyone's day a lot less gloomy.

After being put in touch with Susan Braun, CEO of the V Foundation for Cancer Research, Loren decided to partner with the organization. As a result of the partnership, a portion of the proceeds of all products by Panshoo will be donated to the V Foundation.

After the partnership with V Foundation, Panshoo came up with the second book in the series and introducing a new character Bubbles. This book has Farful Foolong and Bubbles fighting the Yuckity -Uck (Paediatric Cancer), Isaiah is also a character in the book.

According to curesearch.org, the average age of children diagnosed with cancer is six. More than 40,000 children undergo treatment for cancer each year in US. India's stats are also murky with 45,000 new cases of cancer patients who are under 18 according to Tata Memorial Hospital.

Braun added that Panshoo’s characters bring joy and learning to so many children. It is of utmost importance that we relieve children of their sufferings even for a short amount of time, it certainly makes a huge difference.

Loren said he’s looking into coordinating a children’s hospital tour across the U.S. to put the book, “Yuckity-Uck,” into the hands of more children.

“I wanted to write something that kids can understand, but also for friends and family members who are going through this,” he said. “The core of the story is hope and that we have to keep persevering so we can find a cure.”

“I hope they get a sense that they can do something and instead of focusing on the problem, they focus on a solution,” he said. “I also hope it plants a seed for kids to become scientists, biologists and doctors to make a difference.”

For more information, visit www.PanshooWorld.com