Alternative Entertainment

Cinema Focuses On Entertainment, Later Education: Shyam Benegal

by The Daily Eye Team February 11 2016, 3:38 pm Estimated Reading Time: 0 mins, 27 secs

Shyam Benegal says when you make a film, the process is entertainment first followed by information and education.
The director said unlike a classroom, you need to hold the audience’s attention using entertainment.
“When you’re communicating, people have to respond to what you’ve communicated. That depends on three factors- the information you’re going to provide; whether its something they are going to retain by way of education and third is whether you’re being entertained.

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