“My mantra to everyone is that we are winners, start believing like winners and let’s post some big wins on board” says an optimistic N.P. Singh, CEO, Multi Screen Media (MSM) as he shares his outlook for 2015, and how the channel plans to win back its core audience, and shares his excitement on the networks soon to be released film Piku, Singh is also positive on the continuation of ad spends from ecommerce players for at least two more years in terms of regulations, pushing youth-oriented sports properties further, the likelihood of BARC rolling out soon. A few excerpts ……..Sony TV seems to be getting back in its old avatar and playing to its strengths with the return of old successful shows like Aahat and Bhavaar; can 2015 can aptly be termed as the year of winning back the audiences for the channel?

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