Not many journalists would leave a high-profile job at one of America’s most storied newspapers to create their own startup But that’s exactly what former Wall Street Journal reporter Jessica Lessin did last year when she founded the tech news site The Information. Lessin says that there’s so much that’s substitutable in today’s media environment, so she sought to create valuable, informative content that wasn’t just click bait. “The impetus for starting The Information was this major opportunity I saw to build a new type of news organization,” she says. “There’s this huge thirst for information among professionals and other types of readers who want more in-depth news that may not appeal to mass audiences.”

Click Here To Read More