GENDER: WOMEN AND MONEY, PERFECTLY UNMATCHED??
by Monojit Lahiri August 21 2024, 12:00 am Estimated Reading Time: 3 mins, 13 secs"Empowering women through financial independence, WoMONEYsta, led by Neha Singh, breaks traditional barriers, enabling 40,000+ women to take control of their finances with confidence and knowledge-driven programs." Monojit Lahiri writes…
WoMONEYsta, founded by Neha Singh in Gurugram, is revolutionizing the way women approach financial independence. By offering comprehensive, knowledge-based counselling and programs, WoMONEYsta has empowered over 40,000 women to confidently manage their finances, breaking free from traditional gender roles. Whether single, married, divorced, or widowed, women from all walks of life are benefiting from this transformative platform. With a focus on financial autonomy and growth, WoMONEYsta is redefining the narrative for women in India and beyond. Join the sisterhood and take charge of your financial future today.
WoMONEYsta Says, RUBBISH! MAIN HOON NA!!
Neha Singh, the path-breaking, Gurugram-based founder of this life-transforming, financially enabling platform, pulls the trigger to help women become financially savvy with knowledge-based counselling and programs for their financial confidence. Today, over 40,000 delighted, enlightened, and grateful customers can vouch for this game-changer.
The Traditional Ground Rules
First things first. Traditionally, the ground rules for the maintenance of our family structure, writ in stone, provide a non-negotiable commandment: It is the job of the man to go out, work, and provide for the family. It is the job of the woman to be a homemaker, look after the kids, in-laws, kitchen, etc., in a manner that embraces security and comfort. Period. Until recent times, no one dared to rock the boat or challenge the status quo. Bottom line, women were not required to either have knowledge or interest in anything remotely financial. That was strictly off their radar – the man's domain.
Signs of Change
It is only in the last 2-3 decades that the first signs of change happened. The working woman and double-income families fired the salvo, inviting consciousness, awareness, and the need to know money in a serious way. However, as always, this came with solid roadblocks, courtesy of the traditional mindset and popular perception. Did our mothers, aunts, cousins, or other women in the family ever get involved in financial matters beyond the ghar-ka-kharcha? So chill...
The Financial Predicament
Since (despite being independent for over 7 decades) we remain colonized in the head, some facts and figures in reference to money and women in the US could be interesting. Reports from a recent survey indicate that 56% of married women leave their investment and financial planning to their spouses, 85% of married women stay out of the area, confident that their husbands know more. 8 out of 10 women remain perfectly content with the current distribution of financial responsibilities. This is followed by, "I don't understand money. We've been married for 20 years, and it's been all good, so why suddenly get all curious, interested, and involved with money matters?"
In Bharat, this predicament can be multiplied a zillion times, but in new-age Incredible India, times they are a-changin’, thanks to the incredible ground breakers like Neha Singh, founder of WoMONEYsta, a platform created with passion, purpose, and perspective that hand-holds and educates diffident women in the critical area of finance. Single women, working women, homemakers, divorcees, widows—they can all participate in diverse programs that connect them to a rewarding bandwidth of resources.
WoMONEYsta: Redefining Financial Independence
Financial independence, ways to grow one's money, financial autonomy—they basically define the soul and spirit of WoMONEYsta, which translates to: Money, Women, and Sisterhood!
In a world where half the sky is graced by women—forever disenfranchised, neglected, overlooked, and defrauded with aggressive male-driven, intimidating tactics—it needed a Neha Singh and her terrifically committed, focused, and cutting-edge team to attempt to establish a level playing field. They show them the light and power over 40,000 (and counting) customers, enough to go eye-ball to eye-ball with smooth-talking men, cooing, "You can't fool me anymore, sweetheart. Done time with WoMONEYsta. Naam to sunaa hoga!!"