Gender

United Colors Of Benetton Bets Big On Femvertising

by The Daily Eye Team February 24 2017, 6:45 pm Estimated Reading Time: 0 mins, 30 secs

A look at the brand's new spot titled #UnitedByHalf, which promotes equality of the genders. 'Gender Equality' seems to have grabbed the limelight lately with several brands launching ad campaigns based on women's issues, honouring their courage and empowering them. Joining the bandwagon is United Colors of Benetton (UCB). The global fashion brand has recently released an ad film called '#UnitedByHalf'. While UCB talked about women's safety and well-being in its '#UnitedbyDonts' (a print ad campaign that was launched last year), this time it has taken up 'equality of women' in its latest integrated campaign.

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