The World No Tobacco Day is observed on May 31 every year, and this year, the World Health Organization (WHO) is calling for governments across the world to enact policies for plain packaging of tobacco products. New Zealand, which aims to be a smoke-free nation by 2025, said Tuesday it would introduce plain packaging, a week after it announced higher taxes to be imposed on tobacco.
WHO’s slogan for this year’s World No Tobacco Day is “Get ready for plain packaging” and in a statement released Tuesday, it said: “Plain packaging is an important demand reduction measure that reduces the attractiveness of tobacco products, restricts use of tobacco packaging as a form of tobacco advertising and promotion, limits misleading packaging and labelling, and increases the effectiveness of health warnings. Plain packaging of tobacco products refers to measures that restrict or prohibit the use of logos, colours, brand images or promotional information on packaging other than brand names and product names displayed in a standard colour and font style.”

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