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BUSINESS: ENTERTAINMENT HIJACKS SALES IN ADVILLE

A sharp look at how advertising today prioritizes entertainment over sales, sparking debate on creativity, strategy, and real business impact. ...

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TRENDING: LUXURY, NATURE, PURPOSE & A GRAND BRUNCH

A confluence of luxury, sustainability, and star-studded elegance—Forest Hills brunch redefines conscious living, blending real estate wi...

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FESTIVALS: THE CHANGING FACE OF DURGA PUJA

Religious Fest? Reality Show? Sponsored Program? A little of all these? Monojit Lahiri lays it on the line, examining how Durg...

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BOLLYWOOD: FROM STAGE TO SCREEN AND OTHER MEDIUMS

Monojit Lahiri explores the complexities, highlighting the nuanced distinctions and unique challenges actors face when moving ...

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TRENDING: HUMME TUMSE PYAAR KITNA

Monojit Lahiri checks out the real drama behind this momentous day called Valentine’s Day and checks out all the hullaba...

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WHY CAN’T SUCCESSFUL TV STARS TRANSIT TO THE BIG SCREEN?

Monojit Lahiri attempts a close-up at the question and figures the answer is yet to be found because the audience views actors...

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MARILYN MONROE: DEAD BLONDE ROCKING!!

Monojit Lahiri unveils a fascinating story of Marilyn Monroe’s reincarnation as Brand Ambassador of Max Factor in 2015, ...

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IS THE SLOGAN DYING?

Monojit Lahiri questions the relevance of slogans in today’s era, and wonders about its fate in the future.

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THE GERSON DACUNHA DIARIES

On the 7th of January, his first death anniversary, we remember Gerson Dacunha through one of his last conversations with Ni...

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Religious Festivals: Sponsored or Reality Shows?

Today, as we once again step into puja mode in this year of 2022, do we feel somewhere, somehow, a change in the puja celebrations, wonders Monojit Lahiri....

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