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Business and Politics

HOW AIRTEL'S SOUND BUILT IDENTITY

A.R. Rahman's five-note Airtel anthem transformed sonic branding in India, proving that advertising music can become enduring ...

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Thought Factory

THOUGHT FACTORY: WHO DESERVES REAL RECOGNITION?

Monojit Lahiri examines the stark contrast between stardom’s glamour and the selfless pursuit of empowerment, questionin...

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Kaleidoscope

KALEIDOSCOPE: KASHMIR CASTS ITS OLD SPELL

A nostalgic return to Kashmir becomes a vivid four-day journey across Srinagar, Gulmarg, and Pahalgam—through gardens, temples, lakes and...

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Business and Politics

BUSINESS: ENTERTAINMENT HIJACKS SALES IN ADVILLE

A sharp look at how advertising today prioritizes entertainment over sales, sparking debate on creativity, strategy, and real business impact. ...

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Business and Politics

BUSINESS: CHALLENGING CREDIBILITY OR INFLUENCING SALE?

From Leela Chitnis to today’s stars, celebrity advertising in India has evolved dramatically—entertaining, controversial, and often...

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Retroscope

RETROSPECTIVE: “ORIDAM” @20 IS A PORTRAIT OF PAIN

A poignant exploration of a sex worker’s struggles, Pradeep Nair’s Oridam challenges conventional portrayals of female sexuality, o...

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Kaleidoscope

KALEIDOSCOPE: THE RISE OF BOBA TEA TO GLOBAL SUCCESS

"Boba Mania: How a Taiwanese Tea Treat Took the World by Storm – A Playful Look at the Global Craze for Tapioca Pearls, Trendy Café...

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Gender

GENDER: WOMEN AND MONEY, PERFECTLY UNMATCHED??

"Empowering women through financial independence, WoMONEYsta, led by Neha Singh, breaks traditional barriers, enabling 40,000+ women to take co...

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Festivals

FESTIVALS: GURUGRAM’S PRIZED CULTURAL HUB!! MUSEO CAMERA

Monojit Lahiri attempts a brief sketch of an exciting, bustling, creative multi-disciplinary space where vision and mission ar...

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Festivals

FESTIVALS: ZAIKAK IN SEARCH OF THE BEST MAHARASHTRIAN THALI

“I think it would be impossible to search for the best Maharashtrian Thali in Pune because Thalis are culture or ‘sanskriti‘ ...

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