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Search ResultHOUSEFULL WITHOUT AUDIENCES: THE BOX-OFFICE ILLUSION
When marketing noise replaces footfalls and perception trumps participation, Indian cinema risks hollowing itself out. The growing gap between ...
Read MoreTRENDING: A YEAR THAT CHOSE MEANING OVER NOISE
2025 was a year when activism, cinema and conversations around music quietly—but decisively—shaped what truly mattered. At The ...
Read MoreTHOUGHT FACTORY: WHY CINEMA STILL MATTERS
Why Cinema Still Matters reflects on filmmaker Arjunn Dutta’s Deep Fridge, exploring creativity, nostalgia, and audienc...
Read MoreTOPS GLOBALLY. FLOPS LOCALLY.
Monojit Lahiri explores why films, which receive acclaim at International film festivals are unable to convert their critical ...
Read MoreYET ANOTHER STORY BESIDES PATHAAN
Satyabrata Ghosh explores why audiences at large today prefer to watch a franchise of a spy universe over a modern fairty-tale...
Read MoreDecoding the chemistry: Uttam-Suchitra
Satyabrata Ghosh discusses the symbioses between the people at the two ends of the camera during the filming and after it, whi...
Read MoreSpare a thought for Lakhs of Unemployed Single-screen Cinema Workers of Bollywood City
As many as two lakh cinema workers - ushers, projectionists, ticket counter clerks, especially – have been rendered unemployed in the las...
Read MoreI will always be an art filmmaker - Sanal Kumar Sasidharan
Cinema in the time of spiralling budgets is not his scene. Sanal Kumar Sasidharan, the 41-year-old outspoken di...
Read MoreAjay Devgn To Donate To Uri Martyr's Fund
Ajay Devgn has responded to the Cinema Owners and Exhibitors Association of India (COEAI)'s appeal to its members to donate their share of the first show collection of 'Shi...
Read MoreNEXT: Cinema Innovation in the Digital Experience Economy
Cinemas are in the vanguard of innovative approaches to audience development, community building and demand creation. Now fully-digitized and increasingly networked, the be...
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