HOW AIRTEL'S SOUND BUILT IDENTITY

A.R. Rahman's five-note Airtel anthem transformed sonic branding in India, proving that advertising music can become enduring ...

INDIA’S AD WOMEN EVOLVE

The changing face of women in Indian advertising is no longer confined to stereotypes of glamour or sacrifice. Brands today are under pressure ...

BUSINESS: MARKETS, MEANING AND MORAL RECKONINGS

A Year Through The Daily Eye: A sweeping reflection on The Daily Eye’s Business writing in 2025, where ...

BUSINESS: REFLECTIONS OF ADVERTISING’S MR. BHARAT!

From Kolkata’s colonial hangover to the rise of brand Bharat, this reflection, by Monojit Lahiri, celebrates Piyush Pand...

BUSINESS: ENTERTAINMENT HIJACKS SALES IN ADVILLE

A sharp look at how advertising today prioritizes entertainment over sales, sparking debate on creativity, strategy, and real business impact. ...

BUSINESS: THE AD INDUSTRY INCUBATES ITS FUTURE AT GOAFEST 2025

24 student delegates from MICA, SIMC, Loyola College, and Miami Ad School are attending the festival free this year; organizers to extend initi...

BUSINESS: CHALLENGING CREDIBILITY OR INFLUENCING SALE?

From Leela Chitnis to today’s stars, celebrity advertising in India has evolved dramatically—entertaining, controversial, and often...

BUSINESS: HOW INDIAN IS INDIAN ADVERTISING?

As pride, identity and profiling increasingly come into play at the global level, questions will follow: Have we been able to define where Indi...

BUSINESS: SPEAK MEMORY!

Monojit Lahiri dumps Bollywood and flashbacks into his life and times in the world of advertising.

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