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BUSINESS: PEOPLE DON’T BUY FROM CLOWNS...!

"Exploring how humour revolutionized advertising, proving that laughter, not seriousness, drives consumer engagement." Monojit Lahiri Read More

MOVIES: FATE AND FATALISM IN NOIR

Led to introspect after a life-altering heart attack, Sharad Raj explores the dark brilliance of Edgar G. Ulmer's Detour Read More

THOUGHT FACTORY: CRICKET FUTURE  OF USA

Examining the potential of cricket's growth in the USA amidst a landscape dominated by traditional American sports. Monojit Lahiri Read More

MOVIES: MODERN FILM ABOUT TRADITIONAL ART

Utpal Datta visits the heartfelt journey of traditional Ramleela in an urban setting, captures the essence of cultural transfo...

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BOLLYWOOD: THE STAR WHO DEFIED CONVENTION

Discover the journey of Rajesh Khanna, the trailblazing superstar who broke all norms to become the unparalleled heartthrob of Indian c...

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SUSTAINABLE DEVELOPMENT: NATIONAL CONFERENCE ON PRACTICE BASED RESEARCH

Two days National Conference on “Practice Based Research in Social Work and Research Ethics” was organized by the Internal Quality ...

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KALEIDOSCOPE: THE MUSICAL MAVERICK BY ASHIS GHATAK

Vinta Nanda talks to Ashis Ranjan Ghatak, biographer of ‘The Musical Maverick: The Authored Biography of Shankar Mahadev...

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ALTERNATIVE CINEMA: THE CINEMA OF SOUND & CUT

"The Zone of Interest" and the cinema of sound and the cut is what Sharad Raj explores as he shares his personal experience wh...

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THOUGHT FACTORY: IS SHE ACCURATELY PORTRAYED BY AD-LAND?

Monojit Lahiri does a checkout of what’s going on in ad-land and how much it has evolved (or not?!!) to accommodate toda...

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THOUGHT FACTORY: THE NSD AGENDA – SOUL–STRIP…OR DRAMABAZI?

Monojit Lahiri does an interview-based close-up of the contentious issue of training and investigates if it helped actors brea...

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