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AI and Tech

AI & TECH: AI IS REWRITING EVERYTHING

AI is rapidly reshaping advertising, design, media planning, PR, and entertainment worldwide. As Bollywood cautiously experiments while global ...

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Festivals

FESTIVALS: QUEER STORIES ILLUMINATE NEW PATHWAYS

A reflection on queer filmmaking, festival curation, and representation at WIFF Mumbai 2025 — read this interview of Sridhar Rang...

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Thought Factory

THOUGHT FACTORY: DEATH OF THE WORKING CLASS HERO

Khalid Mohamed analyses the slow disappearance of the working-class protagonist from Hindi cinema, exploring how shifting audi...

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Business and Politics

BUSINESS: REFLECTIONS OF ADVERTISING’S MR. BHARAT!

From Kolkata’s colonial hangover to the rise of brand Bharat, this reflection, by Monojit Lahiri, celebrates Piyush Pand...

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Bollywood

BOLLYWOOD: MR. MOHABBAT ZINDABAD!!

As Dilwale Dulhania Le Jayenge completes 30 years of success, Monojit Lahiri takes you down memory lane tracing the life and t...

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Thought Factory

THOUGHT FACTORY: FILMS. AUDIENCES. FILM CRITICS.

India, the world’s largest film-producing nation, thrives on cinema and media, yet its film critics remain undervalued. Monojit Lahiri investigates t...

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Bollywood

BOLLYWOOD: THE NEW BLOCKBUSTER PHENOMENON

Attention Saiyaaara’s Dazzling Debutantes...Your Time Starts Now!! Monojit Lahiri pulls back in an attempt to focus on a...

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Business and Politics

BUSINESS: ENTERTAINMENT HIJACKS SALES IN ADVILLE

A sharp look at how advertising today prioritizes entertainment over sales, sparking debate on creativity, strategy, and real business impact. ...

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Business and Politics

BUSINESS: IS BRANDING YESTERDAY? PASSE? DEAD?

A Radical Take on Branding: Monojit Lahiri endeavours to unravel a new-age, revolutionary, path-breaking philosophy put forth ...

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Thought Factory

THOUGHT FACTORY: STORIES DIVIDE, YET ALSO UNITE

In a media landscape divided by class and culture, two Indian shows—The Royals and Thukra Ke Mera Pyaar—reveal ho...

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