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Kaleidoscope

STUDENT CITY PART 8

In the concluding chapter of Student City, Prof. Dr. Piyush Roy explores friendship, loneliness, self-discovery, and the unexp...

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Kaleidoscope

STUDENT CITY PART 5

In Prof Dr Piyush Roy’s Student City Part 5, a volatile night at a Pune B-School disc changes friendships, loyalties and...

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Gender

INDIA’S AD WOMEN EVOLVE

The changing face of women in Indian advertising is no longer confined to stereotypes of glamour or sacrifice. Brands today are under pressure ...

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Thought Factory

THOUGHT FACTORY: IS SHE ACCURATELY PORTRAYED BY AD-LAND?

Monojit Lahiri does a checkout of what’s going on in ad-land and how much it has evolved (or not?!!) to accommodate toda...

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Business and Politics

MARILYN MONROE: DEAD BLONDE ROCKING!!

Monojit Lahiri unveils a fascinating story of Marilyn Monroe’s reincarnation as Brand Ambassador of Max Factor in 2015, ...

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Alternative Entertainment

‘KAIFI AUR MAIN’ KI KAIFIYAT

‘कैफ़ी और मैं’ की...

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Business and Politics

IS THE SLOGAN DYING?

Monojit Lahiri questions the relevance of slogans in today’s era, and wonders about its fate in the future.

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Gender

CHICK TO CHIC: ARC OF THE INDIAN ADVERTISER

Monojit Lahiri checks out if today's Indian women are accurately portrayed by our adfrat or not?

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Thought Factory

THE TOWERING TRIUMVERATE & THE TERRIFIC TRIO

Dilip-Dev-Raj or Aamir-Salman-Shah Rukh? Monojit Lahiri invites readers to go for it while he attempts to objectively analyze ...

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Thought Factory

‘You Want Crorepati Glasses?’

It’s everywhere, on the streets, in living rooms, on cellphones and endorsement billboards. Khalid Mohamed writes on the...

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