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INDIA’S AD WOMEN EVOLVE

The changing face of women in Indian advertising is no longer confined to stereotypes of glamour or sacrifice. Brands today are under pressure ...

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AI DISRUPTS CINEMA AND IDENTITY

As artificial intelligence reshapes cinema, actors confront the loss of control over identity, image, and livelihood, writes <...

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AI & TECH: AI IS REWRITING EVERYTHING

AI is rapidly reshaping advertising, design, media planning, PR, and entertainment worldwide. As Bollywood cautiously experiments while global ...

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POWERFUL PEOPLE: BACK TO THE FUTURE

She has been an assistant director, ad filmmaker and a writer-director of out-of-the-box feature films. Ignoring every mandatory obstacle that ...

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ALTERNATIVE ENTERTAINMENT: DISCOVERING JEWELS AMONG THE JUNKPILE

Exhausted by the excessive violence, toxic masculinity and crass comedies of pan-Asian and global cinema, Khalid Mohamed share...

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THOUGHT FACTORY: THE MAN WHO LISTENS TO DOGS

Through the intertwined lives of Sugar, Peppy, and Missy, Ramesh Narayan discovers not just unconditional love—but a purpose: to honour t...

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BUSINESS: ENTERTAINMENT HIJACKS SALES IN ADVILLE

A sharp look at how advertising today prioritizes entertainment over sales, sparking debate on creativity, strategy, and real business impact. ...

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BOLLYWOOD: HOW TO ACHIEVE THE IMPOSSIBLE DREAM

A candid, contemplative journey through the life of Anil Kapoor — actor, father, eternal learner — revealing reinvention, and the r...

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BUSINESS: CHALLENGING CREDIBILITY OR INFLUENCING SALE?

From Leela Chitnis to today’s stars, celebrity advertising in India has evolved dramatically—entertaining, controversial, and often...

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BUSINESS: HOW INDIAN IS INDIAN ADVERTISING?

As pride, identity and profiling increasingly come into play at the global level, questions will follow: Have we been able to define where Indi...

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