BUSINESS: ENTERTAINMENT HIJACKS SALES IN ADVILLE

A sharp look at how advertising today prioritizes entertainment over sales, sparking debate on creativity, strategy, and real business impact. ...

BOLLYWOOD: IN DÉFENSE OF THE MERCHANTS OF BOLLYWOOD

Glossy or gritty, art or commerce, celebrated or scorned — India’s cinematic juggernaut continues to provoke, inspire, and divide. ...

BOLLYWOOD: CHORI MERA KAAM OR CHOR-EO-GRAPHY

Monojit Lahiri investigates Bollywood’s skilled art of plagiarism down the decades without batting an eyelid and of cour...

BOLLYWOOD: IN DEFENCE OF MAINSTREAM, MASALA MOVIES

Monojit Lahiri attempts a non-judgmental take on ‘Brand Bollywood’. He asks, “Professing undying allegiance ...

DOES WATCHING ART-HOUSE CINEMA MAKE YOU…SUPERIOR??

Monojit Lahiri investigates on a topic, which a good, grounded and witty friend, one fine day, brought up in a discussion.

IS IT TIME TO RECONSIDER THE TERM BOLLYWOOD?

Monojit Lahiri does a close–up of this tricky issue and reaches out to the readers now for a solution to the word Bollyw...

DOES WATCHING ART-HOUSE CINEMA RAISE YOUR SOCIAL STATUS?

Now that the Kolkata Film Festival is done and dusted, Monojit Lahiri does a checkout on this contentious issue.   Read More

Reflections of a Soumitra-watcher

As the late, legendary Soumitra Chatterjee’s birthday moved in and out of focus, Monojit Lahiri pays homage to the remar...

More Sinned Against Than Sinning!

Monojit Lahiri attempts a non-judgmental take on ‘Brand Bollywood’.

Art. Real...