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AI and Tech

AI & TECH: AI IS REWRITING EVERYTHING

AI is rapidly reshaping advertising, design, media planning, PR, and entertainment worldwide. As Bollywood cautiously experiments while global ...

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Thought Factory

THOUGHT FACTORY: DEATH OF THE WORKING CLASS HERO

Khalid Mohamed analyses the slow disappearance of the working-class protagonist from Hindi cinema, exploring how shifting audi...

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Business and Politics

BUSINESS: REFLECTIONS OF ADVERTISING’S MR. BHARAT!

From Kolkata’s colonial hangover to the rise of brand Bharat, this reflection, by Monojit Lahiri, celebrates Piyush Pand...

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Alternative Entertainment

ALTERNATIVE ENTERTAINMENT: FETED ABROAD, FORGOTTEN AT HOME

When art-house brilliance wins global acclaim but faces neglect in its own country, it forces us to question the moral compass of our cinematic...

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Thought Factory

THOUGHT FACTORY: WHO DESERVES REAL RECOGNITION?

Monojit Lahiri examines the stark contrast between stardom’s glamour and the selfless pursuit of empowerment, questionin...

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Thought Factory

THOUGHT FACTORY: BOLLYWOOD HEROINES FROM GRACE TO GRIT

Monojit Lahiri attempts to objectively investigate this contentious issue, diving into generational perceptions of Bollywood h...

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Festivals

FESTIVALS: ARE THE NATIONAL AWARDS LOSING THEIR WAY?

Once upon a time the most glamorous, eagerly-awaited and coveted award was Filmfare founded in 1954, but today the National Awards’ credi...

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Thought Factory

THOUGHT FACTORY: WHY MARRIAGE SCARES YOUNG LOVERS

“Love me?” Like mad! “Marry me?” Mad!! Whatever happened to the pavitra bandhan that symbolised this r...

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Bollywood

BOLLYWOOD: STARS ONCE SHINED IN SILENCE

Explore how Bollywood and Hollywood stars of yesteryear maintained mystique in stark contrast to today’s overexposed celebrity culture dr...

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Business and Politics

BUSINESS: ENTERTAINMENT HIJACKS SALES IN ADVILLE

A sharp look at how advertising today prioritizes entertainment over sales, sparking debate on creativity, strategy, and real business impact. ...

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