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Thought Factory

THE NEW BUSINESS OF ENTERTAINMENT

When Brands Become The Storytellers: The New Business Of Entertainment: Vinta Nanda explores how brands, technology, c...

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Festivals

DIWALI IS SERVED WITH LOVE

What Does It Mean to Eat Sustainably During Diwali? Diwali is as much about food as it is about light. Exploring India's rich ...

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Trending

HAS SOCIAL MEDIA HIJACKED STARDOM?

Monojit Lahiri explores how Bollywood’s old-world star mystique has been transformed by social media, celebrity culture and publi...

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Festivals

DURGA PUJA: FAITH MEETS COMMERCIALISM

Monojit Lahiri examines how Durga Puja has evolved from an intimate religious celebration into a high-profile spectacle shaped...

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Bollywood

DRISHYAM CONCLUSION: TRUTH, DECEPTION, SURVIVAL

The final Drishyam chapter returns to Vijay Salgaonkar’s world of lies, memory and moral ambiguity, writes Arnab Banerjee, Read More

Thought Factory

HAS BOLLYWOOD FORGOTTEN SCREEN LOVE

Today, with crime nationalism, and action calling the shots has love vanished from the screens? Monojit Lahri investigates the fading l...

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Thought Factory

BOLLYWOOD AWARDS REWARDS BOX OFFICE

Why do acclaimed performances rarely translate into commercial opportunity in Hindi cinema? Monojit Lahiri explores the divide between ...

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Business and Politics

IAA LEADERSHIP AWARDS HONOUR ICONS

IAA Leadership Awards 2026 brought together India’s leading business, advertising, media and creative voices, celebratin...

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Festivals

INDEPENDENT CINEMA FINDS ITS AUDIENCE

At WIFF 2025, Kabeer Khurana, Deepa Gahlot and Siddharth Kak examined independent cinema, technology, exhibition, audiences an...

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Business and Politics

HOW AIRTEL'S SOUND BUILT IDENTITY

A.R. Rahman's five-note Airtel anthem transformed sonic branding in India, proving that advertising music can become enduring ...

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