BARC India to Start Reporting Viewership from Free & Pay Platforms

This will be available over and above the current Urban/Rural cuts to facilitate more effective planning.

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Elevate 2K19: Over 20 speakers took stage to explore different varieties of Storytelling

Asian Centre for Entertainment Education and its flagship program The Third Eye launched its annual conclave, ELEVATE, in July 2013 as a platfo...

BARC India’s BI 2018 Survey reveals the Changing Face of the Indian TV Homes

BARC India released the findings of its Broadcast India (BI) 2018 Survey, based on a sample study of 3 lakh hom...

BARC’s OOH Viewership Measurement shows Affinity towards Sports Genre

BARC India that recently launched the Out of Home (OOH) Viewership measurement ...

Original Content & Consumer Insights Makes Big Ganga The Leader – Tarun Katial

Every region has its own favorite channel and its denizens like to consume content in their own vernacular language. Hence all major broadcasters invest on a regional offer...

"Availability Of BARC Rural Data Is Welcome New Arsenal": Sam Balsara

BARC India recently announced the completion of its joint venture with TAM Media Research, with the latter making an exit from the television ratings business effective Feb...

BARC India To Launch Rural Data From Week 41

BARC India will release the much-awaited rural ratings from Week 41 (10–16 October). The decision comes after the board members of the joint industry body today decid...