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Gender

Reshma Makes A Bold Statement With Red Lipstick

Ogilvy & Mather has created a thought provoking campaign featuring acid attack survivor Reshma Qureshi in a bid to end sale of acids. There is no dearth of mak...

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Health

WHO Urges Action Against Antibiotic Resistance.

Cautioning against the indiscriminate use of antibiotics and other drugs which leads to resistance to medicines and treatment failure, the World Health Organization has urg...

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Environment

The Exxon Valdez Spill Is Still Making Fish Suffer 26 Years Later

On March 24, 1989, the Exxon Valdez oil tanker collided with the Blight Reef in Alaska, spilling at least 11 million gallons of crude oil into Prince William Sound. Some es...

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TV

True Review TV - Ghosts Can Be Fun

July and August have seen Life OK bring in two new shows -- Ek Nayi Umeed, a medical drama first telecast in mid -July. With its coherent script, fine star cast and ticking...

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Environment

If We Burn All The World's Fossil Fuels, We'll Melt Antarctica & Flood The Earth.

"We show in simulations using the Parallel Ice Sheet Model that burning the currently attainable fossil fuel resources is sufficient to eliminate the ice sheet," the author...

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Thought Factory

SUSTAINABILITY V/S EYEBALLS

It’s incredibly shocking when in the midst of a serious discussion among family and friends about what one can do to make our world a better place to live in for all,...

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Sustainable Development

Making Sustainability Tangible – An Oxymoron or a possibility?

“If tomorrow’s business leaders don’t “get” sustainability, then the chances of a sustainable tomorrow are slim.”
Sust...

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Thought Factory

Making Sustainability Tangible – An Oxymoron or a possibility?

“If tomorrow’s business leaders don’t “get” sustainability, then the chances of a sustainable tomorrow are slim.”
Sustainability, l...

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Thought Factory

Environment, Development And The Paradox Of Progress

The wisdom of ancients was cast in proverbial stone when the Atharva Veda extolled believers to worship the environment, and consequently immortalized the message of preser...

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Thought Factory

Apathy, Waste And The Rhetoric Of Concern

Rafi Nagar, Deonar, Mumbai
April 2012

The auto-rickshaw stopped at the corner of the narrow road. A large mound of garbag...

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