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Business and Politics

Should brand purpose intrude religion?

Dr Sandeep Goyal deconstructs the controversy surrounding the outrage over the Tanishq advertisement and asks a few questions ...

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Thought Factory

Fly in the ointment: TRP’s

When ‘life’ jives with storytelling evolution happens, writes Vinta Nanda

Ra...

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Trending

Scaling 200+ & the Sixer

This piece by Dr Sandeep Goyal, in which he evaluates sixers, 200+ scores and their significance to broadcasters, marketers an...

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Gender

Gold for SHOPS Plus’ ‘50 Shades of ISHQ’

USAID’s flagship project in private sector health, Sustaining Health Outcomes through the Private Sector (SHOPS) Plus in India won gold i...

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Powerful People

Rameshwari wahi jo sab ka man bhaaye

Aparajita Krishna takes us with her on a journey through Rameshwari’s life - from a student of acting to becoming a film star, wife, m...

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Business and Politics

Farm Bills: Exciting times for advertising

All the politics around them notwithstanding, the new Farm Bills could open up an entirely new domain of work for advertising and media. Read More

Powerful People

Salim Arif: His Work of Many Parts

It is a daunting task to undertake summarising Salim Arif’s multifaceted talent and work resume in a few pages, writes ...

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Thought Factory

Gas-lighting: The News Normal

Vinta Nanda analyzes the news media as it stands today and what it can achieve for its mass audiences if it so chooses to do.<...

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Powerful People

Rucha Pathak: Giving vision and wings to the entertainment-fare.

Aparajita Krishna goes on a long walk with Rucha Pathak and gets her talking about her journey - from a student of media to le...

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Business and Politics

Second Innings: MS Dhoni

It was an unforgettable sunset at 19:29 hours on Independence Day, writes Sandeep Goyal, Read More