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BARC Goes Rural: The Great Media Manthan

The Broadcast Audience Research Council (BARC) has churned the ocean of Indian TV audience and has found the nectar of rural market reach for our marketing and advertising ...

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An Interactive Guide To Ambiguous Grammar.

Depending on whom you ask, the use of the active voice over the passive is arguably the most fundamental writer’s maxim, thought to lend weight, truth, and power to d...

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The New Apple TV Is A Glimmer Of Hope, Not A Revolution

TV IS TROUBLED these days. Not the content—we’re in the midst of a Cambrian explosion of excellent programming—but the process by which we discover, find,...

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Your First Look At The Souped-Up, Siri-Powered Apple TV.

THE APPLE TV isn’t really about TV. It’s not even really about what it can do right now, or what it’ll be able to do when it launches in October (whi...

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Life After Content Blocking

Ad blocking started as an initiative by independent developers who wanted to improve our browsing experience. Now that at least one company, Apple, has made Content Blockin...

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Medical Testing Is So Hot Right Now. This Startup Wants In

THE CALIFORNIA HEADQUARTERS of Cofactor Genomics is a bright little bungalow a few blocks from downtown Mountain View. Floral vines abuzz with insects and hummingbirds part...

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DD Ratings Increase By 58% On The Back Of New Shows –

Supplemented by a line-up of new shows as well as an advertising campaign, the public service broadcaster’s ratings jumped from 115 in week 32 to 182 in week 33
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Japan Is Building A Giant Robotic Lettuce Factory

Indoor lettuce-growing is in vogue. And it’s being taken over by robots.In 2016, Japanese vegetable production company Spread plans (pdf) to begin building a lettuce ...

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Ted Sarandos On Netflix’s Strategy For Original Movies, Adam Sandler’s ‘Ridiculous 6’

Adam Sandler’s “The Ridiculous 6” will premiere only on Netflix this December. That was the desire of Adam when we sat down to do this. Adam believes his ...

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Samsung Introduces 7 Solar-Power Charging Points Across Bangalore

Despite advancements in hardware, and software, we are still miles behind when it comes to generating sufficient battery power for running our gadgets. Two major breakthrou...

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