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Upworthy’s Native Ads Generate More Than $10 Million Revenue

When Starbucks wanted to share the uplifting story of how its local events helped a deaf woman discover a large, supportive community, the coffee chain turned to a somewhat...

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Vanita Kohli Khandekar: The return of the storytellers

Congressman Frank Underwood is livid when he discovers that he will not get the Secretary of State position he was promised by a president whom he helped get elected. He th...

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TV Today

Over the last year, 2014, I spent many days meeting with programming executives from the various leading networks of India. From all these talks, varying from the programmi...

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Stars work the stock market for charity

Dame Helen Mirren, Damian Lewis and Prince Harry became stockbrokers in London on Wednesday (03Dec14) to raise money for charity. They were joined by former Girls Aloud sin...

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American Cancer Society Launches Rock Out And Save Lives Initiative

Live Nation Entertainment announced today the American Cancer Society’s (ACS) ‘Rock Out and Save Lives’ Get and Give Ticketmaster Ticket Cash promotion, i...

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NO SENSITIVITY FOR A CHILD’S RIGHT TO ENTERTAINMENT

If one were to do a cross channel run, not a single one topped the Children?s Day celebrations. News channels like CNN IBN did their Citizen Journalist rounds with children...

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Audience Engagement – Embracing the Second Screen Revolution

Today, TV watching has become an activity that has moved away from the traditional living room scenario where a family sits together and watches a particular programme. Ind...

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Infant deaths high in India

The World Health Organisation?? (WHO) latest global report on child mortality (2000-13) has once again placed India among the leading countries in terms of high infant mort...

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MARD Farhan Akhtar and Google India introduces social campaign for women’s empowerment

Google and Farhaan Akhtar have unveiled a ReachForTheSky/MARD joint initiative with the aim of getting more women across India online. Or to put it more precisely, the tech...

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Welfare board for transgenders in Maharashtra

With assembly polls in sight, it’s appeasement time! On Thursday, state cabinet decided to set up a welfare board for Lesbian Gay Bisexual Transgender (LGBT) communit...

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