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Sustainable Development

How measuring relevant KPI consistently is possible

Multiple data, evolving complexities, will force marketing community to start setting relevant KPIs and building a practice to measure them. From a world of brand track to ...

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Sustainable Development

Naxal-hit Areas Of Chhattisgarh See Sharp Decline In Population

Industrialisation and forced sterilization programmes may be some reasons for the trend Growth of population in Chhattisgarh’s Naxalite-hit areas like Bijapur and Dan...

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Sustainable Development

Rural Development Schemes Up For Overhaul

Ministry of panchayati raj plans to develop model panchayats in different states through integrated development President Pranab Mukherjee’s address to parliamentaria...

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Sustainable Development

Maharashtra's insurance scheme for orchard owners draws angry protests

Maharashtra government appears to have learnt no lesson at all from the hailstorms that lashed the entire state in March this year, and yet again lashed several districts i...

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Sustainable Development

Marketers look beyond traditional mix as rural consumers flex muscles

With the Modi Government at the Centre, there is a buoyancy seen in the market. The expectation of ‘achche din’ extends beyond urban areas, with the rural hinte...

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Sustainable Development

India to receive less rainfall, strong El Nino predicted

North-west India will be worst sufferer; IMD forecast says the region will receive only 85 per cent of normal rains In its long range forecast, released Monday, the India M...

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Sustainable Development

Late hours, drunk men, daily harassment: it's all routine for women bus conductors in Maharashtra

The brutal beating of a female bus conductor in Maharashtra’s Thane district last week was a rare case, but milder molestation is a regular part of life for women who...

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Sustainable Development

A mobile-based rural distribution network

Ramilaben Parmar, a farm labourer in Rasnol village in Gujarat’s Anand district, is elated. She has just bought a new sewing machine worth Rs.10, 000 for her daughter...

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Sustainable Development

Air we breathe is dense with pollutants

Level of air pollution in the city is higher than it was in previous pre-monsoon assessments. Ambient air quality prior to onset of rains, according to report released by t...

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Sustainable Development

Sewage main reason for poor-quality river water

An environmental monitoring programme carried out by the Kerala State Council for Science, Technology, and Environment (KSCSTE) in five river basins across the State has re...

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