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Is patriotism just another prop for the Ad-biz?

Is nothing sacred in today's crazy clutter-breaking-obsessed-times, wonders an amused Monojit Lahiri 

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Thought Factory

Hey Guys, give brand LOVE a chance!

Catalyst, hidden persuader or gentle, deceptive brand statement, LOVE, Monojit Lahiri insists, is much more than a 4-letter wo...

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Thought Factory

“Who says only Bollywood songs are gold?!” – Gulzar

As Bollywood’s undisputed Poet Laureate moves from strength to strength, Monojit Lahiri recalls some amazing conversatio...

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Festivals

Our Film Festivals: Tamashas or reality checks

Monojit Lahiri investigates whether our film festivals are arty time-pass or educative game changers.  <...

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Bollywood

The curious case of Sushmita Sen

As the web series ‘Arya’ wows the OTT space and is rated as one of the best Indian web series of 2021, Monojit Lahiri Read More

Trending

An Ode to the Willow

Monojit Lahiri flashbacks to a time, far away and long ago – way before the madness of social media crazed popular imagi...

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Bollywood

YRF Crashes into the OTT universe

Monojit Lahiri investigates whether the grand entry of YRF into the OTT universe is a blessing or a curse.

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Thought Factory

More Sinned Against Than Sinning!

Monojit Lahiri attempts a non-judgmental take on ‘Brand Bollywood’.

Art. Real...

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Bollywood

What Bollywood can learn from Hollywood

Monojit Lahiri does a hard close-up at the changing attitudes of Hollywood stars toward Indie films and proposes that Bollywoo...

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Trending

Memories of an advertising man…

In this fascinating first-person-account, Monojit Lahiri, known for his Bollywood-driven opinion pieces, tracks the changing c...

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