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Thought Factory

NOW ART FITS TO COLUMNS OF EXCEL SHEETS!

In the last week I happened to spend an evening with relatives who were visiting Mumbai from Jammu; my hometown and the place I took birth in. It’s a no-brainer that ...

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Trending

TV Industry To Touch Rs 975 Billion In 2019: FICCI KPMG Report

There is some good news for Indian broadcasters, who even after digitisation of phase I and II cities, have not been able to reap its full benefits. According to the ?FICCI...

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“Broadcasters Need To Stop Relying On Advertisers For Revenue”: Sameer Nair

Broadcasters need to stop relying solely on advertisers as their main source of revenue. Moreover as digitisation reaches the third phase, it is imperative to for them to c...

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Upworthy’s Native Ads Generate More Than $10 Million Revenue

When Starbucks wanted to share the uplifting story of how its local events helped a deaf woman discover a large, supportive community, the coffee chain turned to a somewhat...

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Trending

Vanita Kohli Khandekar: The return of the storytellers

Congressman Frank Underwood is livid when he discovers that he will not get the Secretary of State position he was promised by a president whom he helped get elected. He th...

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Thought Factory

TV Today

Over the last year, 2014, I spent many days meeting with programming executives from the various leading networks of India. From all these talks, varying from the programmi...

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Hollywood

Stars work the stock market for charity

Dame Helen Mirren, Damian Lewis and Prince Harry became stockbrokers in London on Wednesday (03Dec14) to raise money for charity. They were joined by former Girls Aloud sin...

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Hollywood

American Cancer Society Launches Rock Out And Save Lives Initiative

Live Nation Entertainment announced today the American Cancer Society’s (ACS) ‘Rock Out and Save Lives’ Get and Give Ticketmaster Ticket Cash promotion, i...

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TV

NO SENSITIVITY FOR A CHILD’S RIGHT TO ENTERTAINMENT

If one were to do a cross channel run, not a single one topped the Children?s Day celebrations. News channels like CNN IBN did their Citizen Journalist rounds with children...

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Thought Factory

Audience Engagement – Embracing the Second Screen Revolution

Today, TV watching has become an activity that has moved away from the traditional living room scenario where a family sits together and watches a particular programme. Ind...

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