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Sustainable Development

Why Brands Should Focus on Videos As An Effective Marketing Tool

The basic premise that a video generates more buzz than a simple text post is universally acknowledged. Video Marketers are using this syllogism world over to alleviate the...

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Sustainable Development

Digital India To Get a CSR Boost

Most of the Indian companies have been undertaking social initiatives proactively, driven by a desire to give back to the society. With a concerted approach, it is possible...

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Hollywood

Elton John AIDS Foundation Applauds Special Envoy

The Elton John AIDS Foundation is extremely pleased that the United States Government has taken another important step in recognizing LGBT rights as human rights. By appoin...

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Eye Think

How Data Can Improve the Impact of Stories

‘Our ancestors created their myths and told their stories for a human purpose. Any good story, any good novel, should have a message’, wrote Chinua Achebe, the ...

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TV

DOORDARSHAN’S DAY OUT

The Republic Day weekend was a revelation of sorts. On Sunday night, Life OK telecast a superlative awards night -- Life OKScreen Awards 2015 and on Republic Day, the parad...

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TV

SMALL PACKAGE, BIG SURPRISE

Even as 2015 is still young, there are a few young actors who have sprung a surprise with their performances. These young thespians aren?t mouthing cute coached lines, whic...

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Thought Factory

The Subjectivity Of Madness

“Those who were dancing were thought to be insane by those who could not hear the music” is a quote often attributed to Friedrich Nietzsche, although is the sub...

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Thought Factory

Audience Engagement – Embracing the Second Screen Revolution

Today, TV watching has become an activity that has moved away from the traditional living room scenario where a family sits together and watches a particular programme. Ind...

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Thought Factory

Theatre Of The Administration Of The Agitators

There’s a sort of sinister tone to the times we are living in and experiencing as each day unfolds and takes us closer to an impending political circus which has comm...

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Thought Factory

All About Body, Soul & Rhythm

Percussion is one of the finest musical art in any ethnic group whatsoever. Indian music has a fine tradition of the tabla beats, mastered and challenging to emulate, but m...

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