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Minus ‘Fair’ will Fair & Lovely lose its raison d'être?

Carol Goyal explores if a change in brand name results in the death of a brand

HUL’s announcement th...

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For Name’s Sake: Bollywood’s penchant for screen names

Film historian, Dhruv Somani, traces the saga of leadin...

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Don’t cry for Sushant!

Vinta Nanda discusses why in the creative universe, we should feel sorry for ourselves and not for those who have left us...

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Status Single & Lockdown

On April 1, 45-year-old auditor, divorcee, Kriva, who quit her last job in December after being harassed for being single, picked on for lookin...

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Dog Intelligence: A believe-it-or-not story

Abhinav Krishan writes on how ‘telepathic communication’ helped him to find his lost Labrador, after a four-month ...

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Speak English, Drink Rum: Women at the workplace

Vinta Nanda recalls the times when she was a smoker, enjoyed drinking rum and coke every other evening and also spoke fluent E...

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Scream!

Dhruv Somani, author of a set of four books A Touch of Evil, selects five horror flicks, which unwittingly went through the crrrrreaky cracks.<...

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How marketers can think about a Post - COVID-19 world

Perhaps it may be a little too early to say this, but we may be reaching peak lockdowns in many places around the world. The curves aren’...

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This Mercurial Man Amit Khanna: Man of 2020

I send him a list of questions by mail and request him to take his time to answer them and I also added to my note, that it’ll be great i...

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Witchy Brew

In common usage, the word chudail describes an aggressive or quarrelsome woman—could be said to be the Indian equivalent of bitch.  ...

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