Cheeni Kam: What is Cheeni, What is not?

Most Indians - up to 84% don’t want celebrities to endorse Chinese Brands. But do they know whether they&...

Denial: In the Industry of Entertainment

Actor and Executive Committee (EC) member of CINTAA Ayub Khan highlights a challenge confronting the Hindi television industry...

How marketers can think about a Post - COVID-19 world

Perhaps it may be a little too early to say this, but we may be reaching peak lockdowns in many places around the world. The curves aren’...

In spoiler fight, Hollywood has its free-speech moment

Steven Zietchik reports in the Washington Post that, it began with a few sentences from Quentin Tarantino.

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Supermarkets ‘confuse’ consumers on healthy food choices

BBC Radio 5 Live Investigates has discovered that food products high in salt and saturated fats are being marketed as healthy by leading superm...

Slow and Sustainable Fashion

Clothes shopping used to be an occasional event. It happened just a couple of times in a year. But few years ago, clothes became cheaper, trend...

Citizens can help reduce India’s Carbon Footprint

According to a report produced to the United Nations Framework Convention on Climate Change (UNFCCC), it is told that India has managed to redu...

Point of View: From Streets to Table

Nothing reflects a culture as its cuisine. Here’s a perspective on India’s food culture....