Masterclasses to look forward to at 8TH JAGRAN FILM FESTIVAL

At the 8^th Jagran Film Festival in Mumbai, some of the amazing masterclasses/ panel discussions and interviews are part of the festival programme this year....

Jaago Re for Gender Change

Tata Tea's latest advertising campaign shows the inequality we learn in our daily lives, and calls for a change.

The series of videos, part of the Jaago Re...

Opening Minds about Open Defecation

Open defecation, although, is on a decline worldwide, it is still widely practiced by 950 million open defecators in the world, 569 million of which are in India.

T...

Exponential Impacts: Women Tech Enthusiasts Chip In For Artificial Intelligence

“Success in creating full Artificial Intelligence would be the greatest event in human history.”

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This Year's Most Expertly Choreographed Ad Has A Superb Ending That Explains Everything

Here’s a commercial that should undoubtedly charm the Film judges at Cannes. It’s a spot out of Japan by agency Mori Inc., featuring incredible mathematical cho...

The Allure Of Ads

Commercials that mirror society and its idiosyncrasies are part of the prime time watch Stephen Leacock once famously defined advertising as the science of arresting the hu...

Facebook To Launch Premium TV Shows From June 2017

We all know how serious Facebook is when it comes to videos. From a mobile-first company, Facebook has now become a video-first company, and recently, Mark Zuckerberg had s...

Petals, Paintings & Punks: Pink Floyds Career - In Pictures

A new exhibition at the Victoria and Albert museum, London, chronicles the music, design and staging of Pink Floyd’s career – from the first flourish of creativ...

Why 47 Companies Stopped Competing And Started Collaborating For Good

In 2014, my creative agency Mekanism launched a campaign in partnership with non-profit Civic Nation called It’s On Us. The intention was simple but lofty: to end rap...