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Whatsapp: The Next Big Marketing Tool?

A look at how marketers are using WhatsApp as a platform to promote, sell and highlight their products I am working on a cover story on how brands have started including Wh...

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Sustainable Development

Why Brands Should Focus on Videos As An Effective Marketing Tool

The basic premise that a video generates more buzz than a simple text post is universally acknowledged. Video Marketers are using this syllogism world over to alleviate the...

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Hollywood

Channeling A Hollywood Baby Boom For Charity

LOS ANGELES — Kelly Sawyer Patricof does not seem like the kind of woman who would devote her life to diapering the children of the poor. An effervescent former fashi...

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Hollywood

Ariana Grande Launches Dog Adoption Initiative

Ariana Grande has teamed up with a dog shelter to help house homeless pooches during her New York concerts. The “Problem” hitmaker, who has adopted at least two...

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Bollywood

Aamir Khan, Sonakshi Sinha walk the ramp for charity

A bevy of Bollywood stars along with superstar Aamir Khan and actress Sonakshi Sinha walked the ramp for 10th Annual Caring with Style fashion event in Mumbai on March 1. A...

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Hollywood

Nicole Scherzinger Meets Children In Manila For UNICEF

Singer and UNICEF UK supporter, Nicole Scherzinger, has posted photos on Instagram of her experiences meeting children and their families living in poverty. Nicole, who is ...

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Bollywood

Varun Dhawan, Alia Bhatt, Gautam Gulati Support The # BeWithBeti Campaign

Btowners never hesitate to come forward and show their support for a good cause. Recently, a lot of Bollywood celebrities are showing their support for # BeWithBeti campaig...

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Hollywood

Jessica Alba Fights Childhood Cancer with The MaxLove Project

Jessica Alba’s eco-friendly family and baby product company, The Honest Company, might still be fairly new, but it has already started making a difference. Last year,...

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Hollywood

Madonna calls for charity donations for Malawi flooding victims

Pop superstar Madonna has urged fans to donate money to help victims of the deadly floods which have swept through Malawi over the past week. The Material Girl hitmaker, wh...

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Hollywood

Swift shells $6,000 in charity auction

Singer Taylor Swift spent $6,000 for Hugh Jackman's t-shirt, all for charity. The 25-year-old took part in an auction benefiting Broadway Cares/Equity Fights AIDS after att...

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