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Hunger Campaign Featuring Viola Davis Raises More Than $5.5 Million

The Safeway Foundation and the Entertainment Industry Foundation (EIF) announced they have raised more than $5.5 million through customer donations to Hunger Is, a joint ch...

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Viola Davis To Continue Role As Ambassador For Hunger Campaign

Academy Award-nominated actress Viola Davis has announced, alongside The Safeway Foundation and the Entertainment Industry Foundation (EIF), that she will continue her role...

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Stars Attend Hollywood Stands Up To Cancer

Hollywood Stands Up To Cancer, presented by the Entertainment Industry Foundation (EIF) and chaired by Jim Toth and Reese Witherspoon, took place in Culver City, CA, on Wed...

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More Stars Announced For 2014 Stand Up To Cancer Telecast

This Friday, September 5th (8:00 – 9:00 PM ET/PT),Stand Up To Cancer (SU2C), a program of the Entertainment Industry Foundation (EIF), will stage its fourth biennial ...

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Stars Announced For Stand Up To Cancer Telecast

The Hollywood community is once again uniting to support Stand Up To Cancer (SU2C), a program of the Entertainment Industry Foundation (EIF), which will stage its fourth bi...

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Jennifer Hudson Stand Up To Cancer

Stand Up To Cancer (SU2C), a program of the Entertainment Industry Foundation, and Genentech, one of the world’s leading biotech companies, have joined forces with GR...

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Stand Up To Cancer Returns To TV In 2014

Building on three historic fundraising telecasts in 2008, 2010 and 2012, the groundbreaking grassroots movement Stand Up To Cancer (SU2C), a program of the Entertainment In...

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Saks Fifth Avenue And Saturday Night Live Partner For Key To The Cure Campaign

Saks Fifth Avenue has announced that Will Ferrell, Ana Gasteyer, Vanessa Bayer, Cecily Strong and Colin Jost have been named as the Entertainment Industry Foundation (EIF) ...

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Viola Davis Helps Raise $4.5 Million To Fight Childhood Hunger In America

The Safeway Foundation and the Entertainment Industry Foundation (EIF) have announced they have raised more than $4.5 million in support of Hunger Is, a joint charitable in...

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Marcia Cross Stands Up Against Prostate Cancer

The Safeway Foundation and Stand Up To Cancer (SU2C), a program of the Entertainment Industry Foundation (EIF), have collaborated again to re-launch their public service ca...

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