The Making of Satya

Novelist and writer, Adithi Rao who was assistant director on Ram Gopal Varma’s Satya, rewinds to the behind-the-scenes ...

What’s next Dr Sandeep Goyal?

The prologue by Sanjay Gupta, Country Manager Google India and introduction by Prasad Sangameshwara, Editor ETBrandEquity.com along with a part...

My Darkest Time

In this long-short personal story of having overcome a big challenge, Gaurav Jain says, “When you break your leg, you kn...

Iron in the soul

“Meet Manohar Mhatre, the eminent artist who was with the legendary Progressive Art Group, but has never hankered after fame or money&rdq...

BARC India launches Self Service Portal for Viewership Reports

Provides On-demand Access to TV Viewership & Advertising Data

India’s sole TV viewership measure...

BARC India to Start Reporting Viewership from Free & Pay Platforms

This will be available over and above the current Urban/Rural cuts to facilitate more effective planning.

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Well-behaved women rarely make history

Mona Ambegaonkar is an Indian film and television actress. She has featured in over 15 plays, 18 feature films, 38 T...

Bill Gates: Tools used to measure Intangible Assets are behind Times

In a blog post published on Tuesday, Bill Gates showed a graph with the basic relationship between supply and d...

Can India's Groundwater crisis be cured with the help of Technology?

Groundwater in India is a critical resource. However, an increasing number of aquifers are reaching unsustainab...