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Bollywood

BOLLYWOOD: BOLLYWOOD’S LYRICAL JOURNEY....

Yesterday, heartfelt. Today, heartattack!! Monojit Lahiri investigates the lyrical shift in Bollywood, exploring how soulful p...

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Business and Politics

BUSINESS: B2B2C2P - THE REAL ADVERTISING DILEMMA

Advertising's evolving landscape is driven by tech disruption, founder egos, and changing media dynamics. Can agencies adapt or risk obsolescen...

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Thought Factory

THOUGHT FACTORY: CELEBRITIES AND RIGHT TO PRIVACY

From Mystique to Masses: How Modern Media Transformed Stardom into Spectacle. Monojit Lahiri explores the vanishing allure of ...

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Kaleidoscope

KALEIDOSCOPE: THE RISE OF BOBA TEA TO GLOBAL SUCCESS

"Boba Mania: How a Taiwanese Tea Treat Took the World by Storm – A Playful Look at the Global Craze for Tapioca Pearls, Trendy Café...

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Business and Politics

BUSINESS: PEOPLE DON’T BUY FROM CLOWNS...!

"Exploring how humour revolutionized advertising, proving that laughter, not seriousness, drives consumer engagement." Monojit Lahiri Read More

Business and Politics

POLITICS: THE DISTURBING RISE OF LYNCHING

How many more lives will be taken in the name of beef? The unchecked violence, fuelled by communal hatred and political backing, demands immedi...

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Business and Politics

BUSINESS: MAKING M&E STUDENTS INDUSTRY READY

The highly anticipated 5th Edition of Masterclass Marathon hosted by Whistling Woods International's (WWI) School of Media & Communication ...

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Trending

TRENDING: POTENT MIX OF RELIGION, POLITICS, MEDIA

Maintaining a clear separation between religion and politics, and sustaining a media free of pressure, is essential for pluralism, democracy, a...

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Thought Factory

THOUGHT FACTORY: IS SHE ACCURATELY PORTRAYED BY AD-LAND?

Monojit Lahiri does a checkout of what’s going on in ad-land and how much it has evolved (or not?!!) to accommodate toda...

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Business and Politics

BUSINESS: SPEAK MEMORY!

Monojit Lahiri dumps Bollywood and flashbacks into his life and times in the world of advertising.

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