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BUSINESS: ENTERTAINMENT HIJACKS SALES IN ADVILLE

A sharp look at how advertising today prioritizes entertainment over sales, sparking debate on creativity, strategy, and real business impact. ...

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BUSINESS: IS BRANDING YESTERDAY? PASSE? DEAD?

A Radical Take on Branding: Monojit Lahiri endeavours to unravel a new-age, revolutionary, path-breaking philosophy put forth ...

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ALTERNATIVE ENTERTAINMENT: REMEMBERING RITUPARNO

Gone but forever remembered is Bengal’s – and India’s – late and classy filmmaker Rituparno Ghosh. On his 12th death an...

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GENDER: EXIT MATASREE...ENTER MOM–KI HOYA??

Once the emotional anchor of Hindi cinema, the quintessential Bollywood mother shaped generations of storytelling with her sacrifice—unti...

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FESTIVALS: WINNER OF THE KASHISH 2025 POSTER DESIGN

Auroville-based designer wins KASHISH 2025 poster contest as South Asia’s biggest LGBTQIA+ film festival prepares for a vibrant celebrati...

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THOUGHT FACTORY: VALIDATION COMES WITH EXPIRY

The Fleeting Follower Game – Featuring “The Substance” & “Nayak” (The Hero) — a cultural reflection on ...

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TELEVISION: RETURN TO TV WITH AYE DIL…JEE LE ZARA

Gajra Kottary returns to TV with Aye Dil…Jee Le Zara, defying industry norms, embracing change, and reigniting the power of ori...

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ALTERNATIVE ENTERTAINMENT: DELHI’S OWN THEATRE FESTIVAL

The second Triveni Theatre Festival in Delhi celebrated diverse theatrical performances, from classic adaptations to experimental productions, ...

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ALTERNATIVE ENTERTAINMENT: GOUTAM GHOSH’S BOLD PRAYER

Goutam Ghosh’s Parikrama redefines progress, blending conscience with craft to expose the human cost of modern development and displaceme...

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HOLLYWOOD: ARE THE OSCARS OVER-HYPED & OVERRATED??

The Oscars: A Global Spectacle or Overhyped Glam Show? Exploring Hollywood’s Biggest Night Through the Lens of Real Cinema and Showbiz, <...

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