Beyond Pink and Blue!

When a baby is born, the obstetrician announces “It’s a boy” or “It’s a girl.” As babies, children learn to categorize everyone as eithe...

Ad Council Turns To Google, ‘Social Influences’ For Creators For Good Campaign

Whether it be Bono’s RED campaign to fight AIDS or Sarah McLachlan’s public service announcements about preventing animal cruelty, celebrities have long helped ...

“Indian audiences are ready for almost anything – it’s the broadcasters that have to take the onus.” Says Ritu Bhatia in her exclusive interview with us

1. What is your writing background?

I studied film and TV at XIC and then learned on the job in films. I assisted on several films and then wrote A...