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How measuring relevant KPI consistently is possible

Multiple data, evolving complexities, will force marketing community to start setting relevant KPIs and building a practice to measure them. From a world of brand track to ...

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Another Game Changer, Mr Bachchan

In 2000, Amitabh Bachchan took a giant stride on to the small screen with Kaun Banega Crorepati. His TV debut was signaled as a first for Bollywood on TV. Now, 14 years lat...

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Meet Paul McCartney And Ringo Starr And Help Charity

Beatles fans listen up – here’s your chance to meet two of the biggest names in show business. New charity auctions being hosted by CharityBuzz.com are giving y...

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Water From Fresh Air

In the Namib desert where rain is rare but fog common, a beetle survives by condensing water on its back until drops roll down into the insect’s mouth. Now this princ...

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A Gentleman Rocker

Woodstock and Nandu Bhende are inextricably linked in my memory. When the film was showing at Bombay’s Eros Cinema, teenaged audiences filled show after show for its ...

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Tata Power’s Samridhi programme supports 1,194 farmers across 28 villages in Maval and Karjat talukas

Tata Power, one of India?s largest integrated power companies, endeavours to promote the importance of a scientific approach to agricultural practices among local farmers i...

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Never Thought A Billboard Could Be Used This Way!

This is nothing less than a revolution generation of water from nothing but thin air (and of course the most innovative advertising technique ever!). UTECH designed a billb...

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How to Succeed in Global Warming Industry With Carbon Brokering Program

Carbon Brokering Program is a newly updated system that provides helpful ways to earn money in global warming. It was created by Regan Hardy, an entrepreneur and air expert...

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Bill Gates Gives Advice On How To Help

When Bill Gates was looking into what he could do in the world of philanthropy, he says he looked for problems to which governments weren’t already paying attention. ...

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3 Screens and The Missing 4th “R”

Screens surround us, and our children.

First of all there is the big screen, with its larger than life images, with its tinsel moorings, colors and the celebrities ...

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